Let’s start with the bad news.
Did you know that as an employee, you have a duty of fidelity to your employer that trumps your freedom of speech? That means that you cannot post angry facebook statuses about your company. You can’t tweet sharp and biting tweets about your boss. You can be reprimanded and even fired for repeated offenses. Once something is posted on the internet it is there permanently and one mistake can be remembered forever. People can also share reviews of your business and their experiences with your business online. Look at the man whose guitar was broken by some United Airlines baggage handlers, his Youtube video that he made in response has more than 15 million views. I too have complained about bad service on Facebook. When I went to Rome, the airline lost my luggage, and the whole “adventure” was chronicled on Facebook. People are more likely to complain about bad service than compliment good service. Why? Because good service is expected.
Now it’s time for the good news!
Social media is a great way to put yourself out there and network. The website Ten Thousand Coffees can connect you to working professionals and other students in almost any field from all over the world. Linkedin is the ultimate business and networking site. Read next issue’s article to find out more. Even as a working professional, you can still have your personal social media accounts. Just keep it clean. Go through and untag yourself from possibly embarrassing and career ruining photos. Ask your friends to please refrain from tagging them in the first place. It is best to not let the situation get too far out of hand in the first place, but especially pay attention to your social media accounts when you’re interviewing for new jobs.
For businesses, social media is all about marketing. Every large, successful business today has a social media team working for it. Social media marketing is especially useful for companies marketing to younger audiences. If your target audience are seniors and baby boomers, social media may not be for your company. Small businesses do not always have the resources and knowledge to put into social media marketing, but with technology becoming more and more essential businesses are going to need to be able to keep up.
Like everything to do with social media, there is a good side and bad side. Try to capitalize on the benefits and minimize the damages from social media.
The CMC is having a bake sale on Friday December 4th. Our annual networking conference will be Saturday, February 6 at the Derrick. This is a great opportunity to network with business professionals within your emphasis. The conference is especially recommended for third and fourth year students, but ALL management students are welcome. Keep your eyes peeled for the new apparel designs that will be released the week before classes end for the semester. Sample sizes are available next semester the week of January 18-22 in Tegeler. Orders will be taken that week in Tegler as well. If you are a management student who is graduating after this semester but still want apparel please contact the CMC. To get updates on what the CMC is doing keep checking our facebook, twitter, linkedin or our web page. If you want to get involved or have any questions, email us at firstname.lastname@example.org. If you have any pressing concerns, the management student representative, Kira Pelletier, has office hours from 8:15am-9:15am on Tuesdays and Thursdays.